Pernod Ricard-owned Our/Vodka is preparing to launch its collection of four DIY infusion kits in the UK, which will go on sale from October.
Priced at RRP £24, the Our/Infusion packs will allow consumers to flavour their bottle of Our/Vodka using a botanical infusion bag.
The four kits include:
- Our/Oak Infusion: an oak-flavoured botanical blend with flavours of toasted oak, vanilla and a hint of smoke.
- Our/Juniper Infusion: a juniper-flavoured botanical blend
- Our/Citrus Infusion: a citrus-flavoured botanical blend with notes of lemon and grapefruit
- Our/Tea Infusion: classic Earl, a bergamot-flavoured tea blend from Paper & Tea with hint of leather and caramel.
The Our/Oak Infusion and Our/Juniper Infusion have an eight to 15-hour infusion time, while the Our/Citrus infusion and Our/Tea Infusion have a 10-minute infusion time.
To celebrate the launch, Our/Vodka has hired London-based set designers Isabel + Helen, and Hackney photographer William Bunce to create an Our/Infusions window installation at The Conran Shop Marylebone, which will coincide with the launch of London Design Festival on 16 September.
“Within the bartender community we’ve seen endless creativity the last couple of years,” said Kalle Söderquist, co-founder and creative director of Our/Vodka. “Everyone adds their own personal touch to their cocktail ingredients.
“Combined with an urban DIY trend when it comes to everything food and drink, we believe that the range of Our/Infusion kits are changing the spirits industry by helping the end consumer to create something entirely new from a bottle of Our/Vodka.”