New rum brand JAH45 launches in UK

Jun 5, 2018by Melita Kiely

UK spirits distributor Mangrove Global is bringing a new Jamaican rum brand designed to “disrupt” the category, called JAH45.

Taking inspiration from the Jamaican music scene – particularly the 1950s and 1960s – JAH45 will launch with a range of five expressions: JAH45 18ct Gold (40% abv), JAH45 Silver (40% abv), JAH45 Dark (40% abv), JAH45 Spiced (40% abv) and JAH Overproof (63% abv). The expressions are made from a blend of aged pot and column still rums sourced from numerous Jamaican distilleries. JAH45 Dark and JAH45 18ct Gold are a blend of three-year-old pot still rum and unaged column still rums, and each have an RRP of £19.99 per 700ml. JAH45 Spiced is a three-year-old rum that has been macerated for 48 hours with vanilla, cinnamon, citrus and a dash of Pimento. It has an RRP of £21.99 per 700ml. JAH45 Silver is an unaged pot and column still “medium-bodied” white rum, available for £19.99 per 700ml. Meanwhile JAH45 White Overproof is a blend of unaged pot and column still “medium-bodied” white rums, cut at 63% bottling strength. It is priced at RRP £26.99. Nick Gillett, managing director of Mangrove Global, said: “With the unique ‘funk’ flavour, JAH45 are rums that go back to their Jamaican roots and offer an exciting addition to standard rum selections. “With the global distribution rights, we look forward to working with JAH45 to launch and continue to grow into the UK and other markets.”