Lyon Rum unveils final batch in ESLC partnership

Feb 10, 2020by Melita Kiely

US-based Lyon Distilling Company is set to launch the final batch of rum made as part of its collaboration with the Eastern Shore Land Conservancy (ESLC).

Fewer than 200 bottles of special edition Lyon/ESLC Black Rum #008 will be launched on 14 February. Bottled at 43% ABV, the rum will be priced at RRP US$40 per 750ml bottle and will be available to purchase from the distillery, with a limited number of bottles also set aside for Hair o’ the Dog Wine & Spirits, and Town and County in Easton, Maryland. This expression of the Black Rum is said to have a “notably heavier oak influence” and a “soft, vanilla, earthy richness”. From each bottle sold, US$5 will be given to ESLC programmes and custom neck tags on each bottle highlight the partnership and provide details about the organisation and its mission. The tags will read: “Together we are committed to protecting the land on which we work and play, and we encourage you to sip this delicious spirit soundly knowing that a portion of your purchase helps fund ESLC’s many worthwhile endeavours.” After a “successful” first batch, Lyon Rum and ESLC decided to bring out seasonal releases, which turned into a three-year project. The groups have released a total of eight batches, 1,400 bottles of rum, and raised thousands of dollars for ESLC. Since 1990, the ESLC has helped preserve nearly 60,000 acres of land and promoted growth practices in rural towns, while working to incorporate coastal resilience measures in preparation for sea level rise. Jaime Windon, CEO and founder of Lyon Rum, said: “I feel lucky and grateful to be able to call the Eastern Shore my home, and the home of my business. The work that Eastern Shore Land Conservancy does to preserve and conserve the natural beautify of our environment is truly priceless, and supporting that was such a natural, great fit for us. I’ve always admired partnerships like this.”