Luxardo launches bitters range in US
Italian producer Luxardo has partnered with Hotaling & Co to launch a new line of cocktail bitters in the US.
The Luxardo Aromatic Infused Cocktail Bitters line is available in five flavours – cherry, coffee, chamomile, orange and rhubarb – each designed to add 'complexity or a creative twist' to a wide range of cocktails. The bitters are recommended for both classic and modern cocktails, in particular bringing 'depth' to drinks like the Old Fashioned, Manhattan and Martini. Additionally, they are said to be suitable for cocktail experimentation and for trying new, unique flavour combinations. Matteo Luxardo, board member and export director at Luxardo, said: "Given the global growth of cocktails and Luxardo's legacy in Italian artisanal spirits that spans more than 200 years, we're pleased to offer a new line of products that helps deliver the complexity and depth of flavour modern consumers expect from their cocktails. "Bitters are like the seasoning of cocktails, giving top bartenders and at-home mixologists alike a way to experiment with different flavours and bring a new dimension to tried and true drinks." Imported by San Francisco's Hotaling & Co, an individual bottle of Luxardo Bitters has an SRP of US$19.99. The bitters are available nationally in the US at retailers, bars, and on Amazon. Dan Leese, CEO of Hotaling & Co, commented: "We're excited to be launching Hotaling's first ever line of bitters in partnership with Luxardo, a proven pioneer in cocktail culture, furthering both of our positions as leaders in the cocktail space. "The bitters are also a great low-ABV option, offering five unique variations on bitters and soda drinks." At the upcoming The Spirits Business Awards 2024, Luxardo Distillery Museum is shortlisted in the Cultural Contribution to the Spirits Industry category.
