Lost Explorer Mezcal unveils 200ml bottles
Mezcal brand The Lost Explorer has launched a 200ml format of its Espadín, Tobalá, and Salmiana expressions to complement its core range of 700ml bottles.
The hip flask-sized Mezcalitos are said to be perfect for the ‘mezcal curious’, and a great size for on-the-go adventuring and gifting. “As the agave spirits trend continues to take hold, people are becoming more curious and inquisitive about mezcal, and that growing interest is benefitting the premium end of the market”, commented Tanya Clarke, CEO of The Lost Explorer Mezcal. “This smaller 200ml format provides the mezcal curious with a great opportunity to experience mezcal for the first time, featuring The Lost Explorer’s three variants – Espadín, Tobalá and Salmiana – whilst helping retailers capitalise on the growing demand for mezcal and providing a unique gift for any agave-spirits cocktail lover.” The 200ml flask edition of the bottle features the same sustainable design elements as the larger 700ml bottles, which are made from more than 55% recycled crystal scraps, and hand-sealed with biodegradable natural beeswax from Mexico. The Lost Explorer’s sustainable approach to mezcal production honours artisanal methods, tapping into the luxury trend towards craftsmanship that is said to be fuelling the growth of mezcal today. The Lost Explorer Mezcal 200ml Espadín will initially be available as an in-store exclusive in Selfridges, London, from 5 April. It will also be available to purchase directly from thelostexplorermezcal.com with an RRP of £19.99 (US$24.70). The full 200ml range, including the Tobalá and Salmiana variants, will be available from 1 May. The launch of the 200ml format comes off the back of the brand’s growing presence in the UK market, where awareness amongst bartenders and consumers is growing fast. The brand's distributor, Proof Drinks, reported 1,000% year-on-year growth for The Lost Explorer Mezcal in 2022.
