Lockdown Liquor moves into canned RTDs

by Georgie Collins

London-based pre-mixed cocktail company Lockdown Liquor &Co has launched Easy Liquor, a new range of premium canned cocktails designed ‘for modern living’.

Inspired by fast-paced and modern living, the Easy Liquor cocktails range includes a Margarita, Rum Punch, Ginger Cosmo and an Espresso Martini. Co-founders Natasha and Jack Durling said: “Our goal at Lockdown Liquor has always been to create the best premium cocktails on the market, and with Easy Liquor that is no different. “Easy Liquor was created to make premium quality cocktails available to as many people as possible, using real ingredients and award-winning spirits that can be enjoyed wherever you go. “We are truly excited with the launch of Easy Liquor and its proposition of canned cocktails done differently without compromising on quality.” The cocktails are made using  award-winning spirits, pressed juices and natural botanicals. Each cocktail is presented at 14.5% ABV in a 100% recyclable 125ml can. The Margarita comprises El Sueño Tequila, real pressed lime juice and Scrappy’s grapefruit bitters, while the Rum Punch is a blend of Cut Spiced Rum, mango, coconut, lime and cinnamon cordial. Both the Ginger Cosmo and Espresso Martini are made using 58 & Co Vodka, which won a Gold medal in The Vodka Masters 2022. John Steele, trade marketing director with C&C Group, commented: “Following the resounding success of Lockdown Liquor Co’s introduction into the C&C business as an agency brand – we are delighted to be able to bring Easy Liquor to the UK Market and further share the very best premium blended cocktails, this time in a perfect 125ml serve can." Easy Liquor will be available via Matthew Clark, Bibendum & Tennents Direct, as well as via lockdown-liquor.com for an RRP of £18 (US$21.90) per four-pack. Lockdown Liquor & Co was founded in April 2020 during the height of the Covid-19 pandemic. It offers small-batch, premium blended cocktails.

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