Licor 43 unveils latest Made of Spain design

by Owen Bellwood

Spanish liqueur brand Licor 43 has unveiled its second annual Made of Spain Art Edition bottle, inspired by Madrid’s Los Austrias quarter.

Inspired by the historical quarter in the Spanish capital, the latest Art Edition bottle is influenced by the “neoclassical style” synonymous with taverns and bars in Madrid. Julian Fernandez Estevez, global marketing director of spirits at Zamora Company, said: “We created the Made of Spain series to celebrate the Spanish heritage and sociability that is at the heart of our product. “This design captures the neoclassical style found in the famous, centuries-old tavernas of our capital which have witnessed the meetings of artists, kings and locals throughout history. “The new design, encapsulating Spanish identity through art, not only gives our customers a way of increasing visibility for Licor 43 in a retail environment, it also offers Licor 43 lovers a limited edition, eye-catching, collectable version of their favourite liqueur which is perfect for gifting.” The first release in the limited edition series was inspired by the work of architect Antoni Gaudi. The Made of Spain Art Edition is available in domestic retail markets now and contains unchanged Licor 43 Original. The limited edition bottle carries a recommended retail price of €20 (US$22.50).