Kopparberg launches trio of flavoured vodkas

Apr 26, 2021by Melita Kiely

Swedish cider brand Kopparberg has expanded its spirits portfolio with the launch of a flavoured vodka range.

Kopparberg Flavoured Vodka comprises three flavours: lemon, passionfruit, and strawberry and lime. Each bottled at 37.5% ABV, Kopparberg Flavoured Vodka will retail for RRP £18 (US$25) per 700ml bottle. It will be available from both on-trade and off-trade accounts throughout the UK from this week. Rob Salvesen, head of marketing at Kopparberg, said: “No-one does flavour like we do and we aren’t content with the dull and subtly flavoured options currently on the market. “New Kopparberg Flavoured Vodka offers a bold burst of fruit flavour and colour in a way that only Koppparberg can, ready to shake up late-night drinking for existing Kopparberg fans and vodka drinkers alike. “As a brand that has always been about creating great memories with friends, we’re excited to play a part in a summer that promises to be truly one to remember.” Kopparberg first moved into spirits in May 2019 with the launch of a strawberry and lime-flavoured gin, which was soon followed by Kopparberg Mixed Fruit Premium Gin. The producer then entered the rum category in June 2020 with a cherry-flavoured spiced bottling, later joined by the brand’s Dark Fruit Spiced Rum. Kopparberg’s spirits range also includes a pink gin and lemonade pre-mixed can and a passionfruit and orange gin.