Jim Beam Bourbon Cream liqueur hits shelves

Beam Suntory has expanded its Jim Beam range with a limited edition Bourbon-based cream liqueur.

Jim Beam Bourbon Cream marries cream liqueur with the brand's flagship Kentucky straight Bourbon whiskey. Available for a limited time at select retailers in the US, the new product sits at 15% ABV and is priced at US$19.99 per 750ml. Jim Beam suggests serving the cream liqueur over ice or in a hot chocolate. To coincide with the release, Jim Beam has launched a holiday campaign featuring Canadian actor Emily Hampshire, creating social content around the theme 'Get to the Good Stuff'. The campaign encourages people to relax and enjoy time with loved ones instead of focusing on holiday formalities. The brand has also debuted Get to the Good Stuff kits, priced at US$19.99, which include items such as 'the quickest wrapping paper', 'the shortest holiday story', 'the fastest board game' and 'the easiest, quickest recipes'. “Jim Beam has been bringing people together for life’s everyday moments, as well as the most meaningful ones – like family time over the holidays – for over 200 years. ‘Getting to the Good Stuff’ means more meaningful moments with family and friends, and Jim Beam Bourbon Cream is the perfect cocktail pairing to savor these moments,” said Veronique Mura, vice-president of marketing for Jim Beam. “Jim Beam’s Bourbon Cream is the newest indulgent innovation that makes the perfect drink to toast to special moments with – like finally being able to savour time with family once that holiday to-do list is complete.” Over the summer, Beam Suntory unveiled Jim Beam Orange, a Bourbon-based orange liqueur.