Jim Beam adds Pineapple to flavoured line

Suntory Global Spirits-owned Jim Beam has created its Pineapple variant with mixability and warm weather occasions in mind.

Jim Beam Pineapple is a pineapple liqueur infused with Kentucky straight Bourbon. It is bottled at 32.5% ABV and designed with versatility and approachability in mind. Pineapple joins a range of flavours from Beam that includes Apple, Peach, Honey, Vanilla, Fire, and Red Stag. “As a brand rooted in Kentucky tradition, we love putting fresh spins on our brands— and Jim Beam Pineapple does exactly that,” said Freddie Noe, eighth-generation master distiller. “This new flavour is our first flavoured spirit in four years, and reflects the bold, vibrant spirit of today’s South. It is a celebration of flavour and community, made to be enjoyed with family and friends this summer season.” The brand recommends the latest flavour be mixed into refreshing cocktails like the Pineapple Lemon Lime Soda or the Pica y Pinya, made with Beam Pineapple, lime juice, simple syrup, and jalapeños. Pineapple is available nationwide for US$20. Flavoured spirits continue to be a popular entry point for consumers, with brands pushing the boundaries of innovation, focusing on specific occasion and flavour pairings. Earlier this month, Captain Morgan released its Sweet Chili Lime flavoured rum, bottled at 35% ABV and designed to be served as a chilled shot or mixed into cocktails. In August 2024, meanwhile, Drumshanbo was likewise inspired by the spiky tropical fruit, releasing a pineapple-flavoured gin.