Jack Daniel’s American Single Malt debuts in GTR

Brown-Forman-owned Jack Daniel’s has launched its American Single Malt whiskey exclusively in global travel retail (GTR).

Jack Daniel’s American Single Malt is the latest innovation from the Tennessee-based distillery, which was first revealed during the Tax Free World Association (TFWA) show in Cannes, France in October 2022. The whiskey features a 100% malted barley mash bill – the brand’s first permanent expression of this kind – which is ground, fermented and distilled in Lynchburg. The brewer’s barley used has been sourced from northern states in the US. The whiskey has been charcoal mellowed before being aged in new, charred American oak barrels, and finished in oloroso Sherry casks. “When we began experimenting with a 100% malt grain bill back in 2012, we knew it would be critical to put our own stamp on timeless single malt traditions and craft something that was uniquely Jack Daniel’s,” said master distiller Chris Fletcher. “There was a lot of excitement surrounding our limited edition American Single Malt Special Release last year, and we are thrilled to now offer Jack Daniel’s American Single Malt to our friends around the world.” Jack Daniel’s American Single Malt is described as rich and complex, with aromas of soft oak, fruit and cocoa, with notes of dark chocolate-covered nuts and berries, with a subtle, sweet oloroso Sherry finish. The whiskey’s ‘distinctive' packaging features a cork stopper and an embossed distillery stamp of America's ‘first registered distillery’. Offered in a one-litre size at 45% ABV, Jack Daniel’s American Single Malt is available in select duty free outlets worldwide from this month for RRP £85 (US$104). To mark the launch, Jack Daniel’s is hosting more than 40 activations at airports across the globe, reaching an estimated 13 million shoppers and offering 60,000 tastings. Last year, the US government’s Alcohol and Tobacco Tax and Trade Bureau (TTB) published its proposed standards for American single malt. This year's TFWA World Conference is scheduled to kick off at the Palais des Festivals in Cannes on Monday 2 October at 9am.