Global Brands unveils ‘llama-inspired’ RTD
Global Brands has expanded its ready-to-drink (RTD) range with a "llama-inspired" canned cocktail and a pre-mixed G&T made with Franklin & Sons tonic and Mistral Gin.
Global Brands has expanded its All Shook Up canned cocktail range with the release of the brand's sixth RTD cocktail, the limited edition Llamartini. Said to be inspired by “the huge trend of llamas”, the Llamartini is a twist on a Gin Garden cocktail and is made with apple juice, elderflower, cucumber, fruit alcohol, gin and sugar syrup. Christian Sarginson, All Shook Up brand controller, said: “We are delighted to launch our latest All Shook Up flavour: Llamartini. All Shook Up is a brand founded on trends; our flavours, like our packaging, either take direct inspiration from, or seek to further the most in-demand styles, flavours and social phenomena. “Llamartini capitalises on social media’s current infatuation with llamas and is our second animal-inspired product following the hugely successful Flamingo Colada. Modelled on a Gin Garden cocktail, Llamartini is fresh and deliciously juicy. ” Priced at £1.50 (US$1.85) per 250ml can, the limited edition cocktail has an ABV of 4.5%. Global Brands has also added to its RTD G&T range with a new release under its tonic and mixer brand Franklin & Sons. Available to buy in Tesco stores across the UK, the new RTD has been made with Mistral Gin and Franklin & Sons Indian tonic water. The 250ml RTD has an ABV of 6%. Rosie Crossman, brand manager at Franklin & Sons, said: “We are extremely excited and proud to add this beautifully blush G&T can to the Franklin & Sons portfolio. “The new partnership is a symbol of our ongoing commitment to support and work with craft gin producers, providing consumers with the perfect ready-to-serve G&T on the go, without compromising on taste.”
