Fentimans unveils ‘crème de la crème’ of tonic water

by Amy Hopkins

Fentimans is targeting discerning gin drinkers with a new super-premium product: Connoisseurs Tonic Water.

The launch follows a £1.2 million (US$1.6m) brand overhaul and bottle redesign for Fentimans, announced at the start of this year. Connoisseurs Tonic Water has been developed to “accentuate and amplify” the botanical flavours of premium gin. “As more and more consumers continue to have heightened quality expectations and as renowned flavour innovators, it’s important that Fentimans creates drinks that meet the needs of an increasingly discerning and knowledgeable audience,” said Andrew Jackson, marketing director of Fentimans. “With the development of Connoisseurs Tonic Water, we have created the crème de la crème of tonic, that will delight even the most ardent connoisseurs.” The product will launch in 125ml, 200ml and 500ml bottle size formats and will be supported by experiential and digital marketing campaigns, ahead of a “major” above-the-line campaign this spring. In June last year, Fentimans moved into the syrup category with the launch of the House of Broughton range in the on-trade.