Espolòn creates marigold-infused Tequila

The limited edition reposado Tequila from Campari Group's Espolòn has been infused with natural marigold flower extract.

Inspired by Día de Muertos (Day of the Dead), Espolòn Tequila has released Flor de Oro. Translating to 'golden flower', the name references the vibrant marigolds that adorn traditional ofrendas during the Mexican celebration. "For me, Día de Muertos is all about family, tradition, and honouring those no longer with us. It presents an opportunity for me to reflect on memories of celebrations and traditions – rooted in food, aromas, and Tequila – that my mother and grandmother taught me," maestro tequilero Jesús Susunaga Acosta said. "When creating Flor de Oro, I was inspired by the moment that we placed an altar at Casa San Nicolás dedicated to our late founder, master distiller Cirilo Oropeza. Drawing from the marigold petals and aromas of his favourite foods, we created an infused reposado Tequila that honours Cirilo and thanks him for his years of dedication to Tequila making." The Tequila is aged in new oak barrels for two months and blends the floral and citrus aromas of the marigolds with fruit-forward notes from the oak. It is bottled at 40% ABV and available nationwide for US$44. In further celebration of the holiday and new release, Espolòn has partnered with event and floral designer Raúl Àvila. Together, the two will create an interactive installation at New York City's Grand Central Terminal open to the public from 8am to 8pm EST on 29 to 30 October. The 'Living Ofrenda' will celebrate the importance of Día de Muertos through a blend of floral artistry and cultural symbolism. "Día de los Muertos is a holiday rich in emotion and symbolism, with the marigold playing a central role,” Àvila said. “For the Living Ofrenda, I was inspired by the significance of the marigold flower and the holiday – its bright petals guiding spirits, its fragrance evoking memories, and its presence symbolising love and remembrance.” Día de Muertos is celebrated from late October through early November and honours ancestors and loved ones who have passed. According to Mexican beliefs, marigolds allow spirits to travel back to earth to commune with family members. On the Flor de Oro label, Espolòn's rooster, Ramón, is standing at an altar that pays homage to Oropeza.