Eden Mill launches alcohol-free G&T series
Scottish brewer and distiller Eden Mill is the latest entrant into the alcohol-free arena following the launch of its Eden Nil ready-to-drink (RTD) line.
The range has been created with input from the Secret Herb Garden in Edinburgh and expert botanists, and contains non-alcoholic distillate made from water, juniper, coriander, lemon balm and cardamom. The two expressions currently available in the range are: Love Gin & Rose Lemonade, and Original Gin & Tonic. The Eden Nil range has been priced at RRP £1.50 (US$1.95) per 250ml can, and is available from Eden Mill’s website and Eden Mill retail shops, in addition to the Radisson Red Sky Bar in Glasgow. Paul Miller, co-founder of Eden Mill, said: “We definitely set ourselves a challenge by creating a product that doesn’t feature Eden Mill Gin, but still has the unique Eden Mill gin taste, synonymous with our brand. “Year on year, we can see there is a 25% increase in sales in no/low-alcoholic drinks. How drinks are crafted and served, and why drinks are created play a vital role in the overall experience between bartenders and customers. “In fact, research has shown that there is a real and oftentimes missed opportunity for having a standalone or dedicated non-alcoholic sections on a menu that are available throughout the day to drive incremental sales and make extra profit. "We believe we have created a product that is perfect for all occasions, from designated drivers to pregnant mums, or for the increasing number of health-conscious people. We have created a unique alternative without compromising on flavour.”
