Dubonnet Rouge relaunches with new look and recipe

As the apéritif trend takes hold, Heaven Hill Brands is set to relaunch Dubonnet Rouge with an updated packaging design and recipe.

Launching next month (July), Dubonnet Rouge continues to feature cinchona bark as a key ingredient, along with a base wine of Muscat of Alexandria, herbs, spices and pure sugar cane. The new bottle design is inspired by Dubonnet’s image in the 1940s and features the cat of Sir Dubonnet’s wife. Sir Joseph Dubonnet, a Paris pharmacist and wine merchant, developed a fortified-wine apéritif that contained cinchona in the 19th century. “As a family-owned and operated company with a legacy of nurturing legitimate brands with authentic history, we are excited to return to tradition with Dubonnet,” said Lynn House, Heaven Hill Brands national brand educator. “The new Dubonnet formula offers a complex, well balanced cocktail companion backed by the highest standards of quality for more than 170 years.” Dubonnet Rouge will be available in 750ml and one-litre bottles with an abv of 19% and a suggested retail price of US$17.99.