Disaronno wears Diesel for latest limited edition

by Amy Hopkins

Italian liqueur Disaronno has launched a limited edition design featuring a denim-patterned bottle in partnership with Diesel.

Each year, Disaronno teams up with an Italian clothing brand to launch a fashion-inspired limited edition bottle. Last year, the bottle featured a design by Trussardi, following Disaronno's partnership with Missoni for 2017 and Etro for 2016. This year’s limited edition design, the seventh in the range, features a camouflage denim wrap, inspired by Diesel’s signature material. “Every year, the announcement of the Disaronno limited edition is an important international occasion, which we always look forward to,” said Augusto Reina, CEO of Disaronno parent company Illva Saronno. “This year, the Disaronno bottle, with its unmistakable shape, takes on an unexpected look full of character. It is the perfect blend of Italian style and modernity.” The Disaronno Wears Diesel bottle is being rolled out now.