Design your own gin and Fever-Tree Christmas crackers
Leading tonic water producer Fever-Tree is offering consumers the chance to ‘pick and mix’ their own G&T-filled Christmas crackers through a pop-up experience in partnership with John Lewis.
The Fever-Tree Gin & Tonic Shop is set to open in select John Lewis stores across the UK from this week, including Oxford Street in London, Liverpool, Bluewater, Trafford Centre and Nottingham. Customers will be able to sample a range of different gin and tonics before deciding which pairings to include in their bespoke crackers. Gin brands will include Hendrick’s, Pink Pepper, Edinburgh Gin and Slingsby Rhubarb Gin, with crackers available to purchase individually at an RRP of £8 (US$10.50) or in gift sets of four, priced at RRP £32 (US$42). Crackers will also be available to purchase online at johnlewis.com. Fever-Tree brand ambassadors will be placed in-store to help consumers decide upon their preferred G&T pairings. Earlier this month, Fever-Tree launched its own advent calendar in Waitrose, which features 12 gin and tonic pairings to enjoy during the countdown to Christmas.
