De Kuyper debuts draught cocktails

Family-owned De Kuyper Royal Distillers has introduced two cocktails for the on-trade that can be served directly from the tap.

The Dutch spirits producer has launched Draught Pornstar Martini and Espresso Martini pre-mixed cocktails that provide an easy way of serving the cocktails from the tap without expertise in mixology. The convenient cocktail solution is designed to help venues simplify their cocktail service, maximise efficiency, and enhance customer satisfaction without compromising quality. According to De Kuyper, the solution was designed for on-trade venues with high rotation, such as bars, restaurants, events, nightclubs, hotels, cruise ships and resorts. The draught cocktails come in a convenient bag-in-box packaging, each five-litre bag containing cocktails for 40 servings. The Espresso Martini is a mix of De Kuyper Crème de Café liqueur and vodka. In contrast, the Pornstar Martini mixes the brand's passionfruit liqueur with vanilla and lime. “At De Kuyper, we’re dedicated to providing the best cocktail experience for every occasion,” said Godelief van Erve, global marketing director at De Kuyper. “With draught cocktails, we want to support busy on-trade outlets to effortlessly serve premium cocktails and allow them to focus on providing exceptional service to their guests.” De Kuyper plans to launch the draught cocktails initially in the Netherlands and Germany and expand into markets like the UK. Earlier this year, the company introduced its ready-to-serve bottled cocktails in the UK and launched the Peach on the Beach ready-to-drink cocktail in a can. Known for its portfolio of liqueurs, De Kuyper has been producing spirits since 1695.