Cutty Sark launches 12-year-old whisky

Oct 27, 2021by Melita Kiely

La Martiniquaise-Bardinet has extended its Cutty Sark portfolio with the launch of a 12-year-old blended whisky.

The French drinks group, which also owns Glen Moray Scotch whisky, officially launched the one-litre bottle of Cutty Sark 12 Years Old at the TFWA World Exhibition & Conference in Cannes, France, this week. It is available in duty free in the Middle East. Bottled at 40% ABV, the 700ml format will be available in domestic markets from March next year. It will retail for “around the same price as Chivas 12”, which is currently priced at £19.95 (US$28) on The Whisky Exchange. Sylvia Bernard, international marketing director, La Martiniquaise-Bardinet, said: “We are very excited to be launching the 12-year-old. Cutty Sark 12 has more Sherry notes than the original but still has that smoothness. “The brand has huge awareness in a lot of countries. The 12 is our first step to build the foundations to recruit the next generation of Scotch consumers.” La Martiniquaise-Bardinet acquired Cutty Sark from Edrington in 2018 for an undisclosed amount. Earlier this year, the brand became a corporate partner of London’s Royal Museums Greenwich, where its namesake ship is housed.