Croxsons creates Ramsay’s Gin bottle
British glass packaging firm Croxsons has designed the bottle for chef Gordon Ramsay's London Dry gin, created in partnership with Scottish distiller Eden Mill.
The Ramsay’s Kitchen Nightmares presenter teamed up with the St Andrews-based distiller to craft a gin using Scottish ingredients. With the Scottish landscape for inspiration, Croxsons designed the Ramsay's Gin bottle to present a design that weaves in elements of the chef’s personality and passion while being 'as sustainable as possible'. Matthew Turner, marketing director at Eden Mill Distillery, said: “From the outset, Croxsons stood out to us as a great partner for this project due to the company’s sustainable ethos and trusted reputation. “The process from start to finish was exceedingly smooth with Croxsons. They were on hand to help with design and any production queries, and we can’t thank them enough. Since launch, we have received comments on the distinct and modern nature of the Ramsay’s Gin bottle.” Croxsons opted for a bespoke, clear 700ml bottle, made from 18% less glass than the industry standard, thereby representing a lower carbon footprint. Using the ‘R’ from Ramsay’s signature, Croxsons has embossed the bottle throughout. In addition, intricate lines are included to represent the waves from the St Andrews shoreline, as the sea is said to be a shared passion of both Ramsay and Eden Mill. Each line weaves into a small fishtail at the base of the bottle, highlighting the chef’s love of fishing. A small label panel front and back completes the look, together with a Croxsons GPI (Glass Packaging Institute) stopper. Ramsay launched his debut gin as part of a range with Eden Mill Distillery in 2021.
