Cardi B’s Whipshots expands presence

by Alice Brooker

Rapper Cardi B’s vodka-infused Whipshots has rolled out in US states Texas, Maryland, Nevada and Illinois.

The WAP artist collaborated with consumer goods firm Starco Brands to launch Whipshots in three flavours in December 2021. The vodka-infused whipped cream is available in three 10% ABV flavoured varieties: vanilla, caramel and mocha. "The overwhelming demand for Whipshots across the US has been remarkable and is a true testament to what's possible when you have a culture that is hard wired for innovation committing to only commercialising products that can change behaviour," said Ross Sklar, CEO of Starco Brands. "I also can't say enough about our team, best-in-class retail partners, and of course our creative inspiration, marketing force and partner Cardi B." Whipshots is now available to purchase in 11 states. Following its launch into retail in February, the product has rolled out in major US-based stores including Total Wine, BevMo, Binny's, Specs, ABC Fine Wine and Spirits, Lee's, Liquor Barn and Gopuff. "We knew we had something special with Whipshots, however the way that consumers have embraced the brand and made it a part of the cultural fabric in just a short period of time is incredibly rewarding," said David Dreyer, chief marketing officer of Starco Brands. "You can see how much fun we've brought to the spirits industry just by watching our fans showing off their whipped creations." Earlier this year, Whipshots unveiled a branded game to mark Valentine's Day.