Brockmans Gin unveils gift pack

by Alice Brooker

English brand Brockmans has created a gin set to tap into gift-giving festive occasions.

The gift pack includes a 750ml bottling of Brockmans Gin, a Martini glass and a QR code for access to cocktail recipes. Rob McArdle, the brand's global marketing controller, commented: “Brockmans offers a completely new gin taste experience that excites the palate by blending several unconventional botanicals including blueberries, blackberries and subtle citrus and coriander notes with the traditional juniper berries. “The result is an exquisite, accessible yet complex gin which appeals to new and experienced gin consumers who choose to defy convention to find a better way to live, a better way to eat, and a better way to drink. Our special pack is the perfect gifting option for the non-conformist in everyone’s life.” The gin is distilled in a 100-year-old traditional copper still, with additional notes of almond, liquorice and orange peel producing an 'intensely smooth' expression. The gift pack will be available from early September for a retail price of US$34.99. Brockmans is available in 55 countries, including the US, UK, Spain and Canada. In June, the brand debuted a global ad campaign as part of its £3 million (US$4.22m) global marketing strategy. Earlier this year, Brockmans Gin submitted a planning application to build a distillery on the site of founder Neil Everitt’s farm in Cambridgeshire in the UK.