BrewDog debuts Chocolate Orange Espresso Martini RTD

Scottish producer BrewDog Distilling Co has released a new flavour for its ready-to-drink (RTD) Wonderland Cocktails brand: Chocolate Orange Espresso Martini.

The Chocolate Orange Espresso Martini is made with the company's Abstrakt vodka, Arabica coffee and an orange-flavoured liqueur. Sporting an ABV of 14%, BrewDog said the vodka and orange liqueur combination delivers a cocktail that’s both 'rich and decadent’. A Sainsbury's exclusive, it retails at the UK grocer for £3.90 (US$5) per can. BrewDog’s Wonderland Cocktails range debuted in September last year and the company added five flavours earlier in the summer – Cosmo, Whisky Sour, Strawberry Daiquiri, Watermelon Margarita, and Long Island Iced Tea. Of putting a fruit-forward twist on Espresso Martini, Steven Kearsley, managing director of BrewDog Distilling Co, said: “The Classic Espresso Martini is by far one of our consumer’s favourite cocktails. We saw a gap in the market for a twist on this much-loved serve. “After trialling a few variants, chocolate orange resonated with us. Not only does it taste sublime, but it’s a recognised and loved flavour combination. As soon as we tried the liquid, it felt like the natural new launch, just in time for the festive period. At 14% [ABV], it’s one of our signature shake-and-serve cocktails.” In addition, BrewDog has expanded the availability of its Wonderland range to 460 Sainsbury’s stores and 220 Waitrose locations across the UK. The RTDs are already available in more than 500 Tesco outlets nationwide. Kearsley added: “In under a year, Wonderland Cocktails have landed in excess of 6,000 new distribution points across the off-trade. With Waitrose and Sainsbury’s joining the stockist list this September, we’re delighted to see the growth of Wonderland distribution across an exciting category that will be subject to extreme growth in 2025. “The appetite for genuine bar-quality cocktail RTDs is alive and thriving. And Wonderland is here to make cocktails fun. Interestingly, the introduction of new SKUs has not led to any cannibalisation of the current range, instead it’s playing a role in driving better penetration and rate-of-sale across our bars network which further solidifies the consumers want and need for exceptional quality canned cocktails. And variety is paramount.” In January, The Spirits Business spoke to Dan Jones, BrewDog's head of product marketing, about the demand for bar-quality RTD serves as the category matures and demand slows down.