BrewDog creates RTD cocktails
Scottish producer BrewDog Distilling Co has unveiled Wonderland Cocktails, its debut range of ready-to-drink (RTD) serves.
Designed to ‘bring the bar-quality experience directly to consumers’, Wonderland Cocktails has debuted with five canned serves: Classic Mojito, Classic Margarita, Espresso Martini, Cantarito Paloma, and Passionfruit Martini. Speaking to The Spirits Business, Steven Kersley, managing director of BrewDog Distilling, said: “The culmination of 18 months of work is now here in the form of Wonderland Cocktails, born from a time-honoured mission to bring our range of spirits to life in delicious, bar-quality, ready-to-drink cocktails. "The range is a mixture of cocktails that we love to drink and that our customers most wanted us to create. “Our goal was to create serves with vast appeal; we’ve created bar-quality RTDs that you can enjoy on every occasion.” Wonderland Cocktails are laced with BrewDog Distilling’s newly launched spirits: LoneWolf gin, Abstrakt Vodka, and Duo rum. The cans are said to have been designed with an ‘innovative feature’, which allows consumers to shake each of the cocktails to aerate the product and deliver a ‘smoothness’ of serve and additional texture. “We’ve made sure that these cocktails taste unlike any other canned cocktail you’ve experienced before, and that’s why our cans are slightly oversized,” Kersley explained. “We’ve left just enough space for you to shake your cocktail, creating silky flavour texture just like it would be in a bar. It’s time to go on an adventure with cocktails.” Each of the cocktails in the series have been crafted with ABVs ranging from 10% to 14%. The Classic Mojito (10% ABV, 200ml) offers fresh flavours of bright mint and juicy limes, and has been made using Duo white rum, while the Espresso Martini (14% ABV, 125ml) combines bitter espresso and coffee liqueur with Abstrakt Vodka. The Passionfruit Martini (14% ABV, 125ml) has also utilised Abstrakt Vodka, alongside passionfruit liqueur and a hint of lime. Both the Classic Margarita (14% ABV, 125ml) and the Cantarito Paloma (10% ABV, 200ml) have been crafted using a blanco-style Tequila. All are recommended to be shaken and served cold. Kersley confirmed that the company is “constantly working on new liquid”, and will be exploring more cocktail variations for launch in 2024. Wonderland Cocktails will be available in BrewDog bars in the UK from Friday 15 September, and available on BrewDog.com from 22 September. The cans will then be available from Morrisons stores and online from 16 October for RRP £3.90 (US$4.85) per can.
