Berry Bros to launch Spice Hunter spiced rum
London wine and spirits merchant Berry Bros & Rudd is preparing to launch its Spice Hunter spiced rum in the UK, where it will be initially available across 19 Revolución De Cuba bars.
Launching through Berry Bros’ distribution arm, Fields, Morris & Verdin, Spice Hunter is made with Mauritian rum from the Medine distillery that has been blended with 13 spices – including clove, nutmeg, cinnamon, pepper and ginger. The combination of spices and aged rum gives Spice Hunter a “bold yet balanced taste” with notes of ginger, cloves and nutmeg that give way to a lingering spicy finish. Jack Denley, brands executive for Spice Hunter, said: “We’re hugely excited to bring Spice Hunter to the UK market. This is a rum that doesn’t get lost in the mix and challenges you to make a bold move. “With its 13 exotic spices and aged Mauritian rum, Spice Hunter is designed for the modern drinker; complex, approachable and undeniably bold.” Spice Hunter takes its name and inspiration from 18th century botanist turned spice smuggler Pierre Poivre. Wounded whilst fighting the British, he recovered from losing an arm on the Dutch-owned islands of Indonesia. Whilst there, he saw the abundance of nutmegs and cloves growing, which he began smuggling to start a botanical garden on his Mauritian homeland. From 2 April, Spice Hunter will be available nationwide at Revolución De Cuba’s 19 sites as well as a host of other UK bars and pubs. It will also be available to buy through Amazon and Berry Bros & Rudd for £25 (US$32).
