June 28, 2012
Belvedere Unfiltered Vodka arrives in UK
Belvedere has rolled out its Unfiltered expression to the UK following its launch in the US last year.
Created from Dankowskie Diamond Rye, a superior baker's-grade rye grown in Poland's Mazovia region, Belvedere Unfiltered will be targeted at male drinkers at high-end bars and clubs in the UK.
Positioned as a sipping vodka to be served on ice or in a martini, Belvedere Unfiltered has a characteristic bready taste thanks to its completely unfiltered nature.
Belvedere will launch in partnership with high-end couture website MrPorter.com, and was the exclusive drinks partner at the MrPorter, Esquire and Jimmy Choo party during the inaugural London Collections: Men.
The 40%abv vodka will have an RRP of £43.99 in the UK.