Belvedere has rolled out its Unfiltered expression to the UK following its launch in the US last year.
Created from Dankowskie Diamond Rye, a superior baker's-grade rye grown in Poland's Mazovia region, Belvedere Unfiltered will be targeted at male drinkers at high-end bars and clubs in the UK.
Positioned as a sipping vodka to be served on ice or in a martini, Belvedere Unfiltered has a characteristic bready taste thanks to its completely unfiltered nature.
Belvedere will launch in partnership with high-end couture website MrPorter.com, and was the exclusive drinks partner at the MrPorter, Esquire and Jimmy Choo party during the inaugural London Collections: Men.
The 40%abv vodka will have an RRP of £43.99 in the UK.