Belvedere debuts Miami Edition
Vodka brand Belvedere has released a limited edition bottle inspired by US city Miami.
The bottle was released in time for Miami Music Week and ahead of the Ultra Music Festival, which was held in the Florida-based city last weekend (24-26 March). Inspired by Miami's coastal lifestyle, the new bottle is the first from the brand to be based on a US location. The Miami design features pink and green colours inspired by the city’s ‘vibrant hues and sunny disposition’. The 1.75-litre bottle also carries a neon decal and Art Deco details. The limited edition 1.75-litre bottle is now available in Miami restaurants, bars and clubs. LVMH-owned Belvedere will also release a one-litre variation of the Miami bottle, which will be available from mid-April at local retail and key accounts. In November last year, James Bond actor Daniel Craig starred in Belvedere Vodka’s latest campaign. Belvedere opened a biomass facility that will reduce carbon dioxide emissions by 95% by 2022. The Polish vodka brand released its first certified-organic flavoured vodka range in 2021, which is infused with fruits and botanicals.
