Bathtub Gin blooms at London flower festival
Kent-based Bathtub Gin has collaborated with the Belgravia in Bloom flower festival to introduce a limited edition bottle and a pop-up bar in London.
The week-long Belgravia in Bloom flower festival in London will take place between 19-26 May. To celebrate the event, Bathtub Gin has unveiled a limited edition design for its bottle, inspired by the festival's theme, 'Through the Seasons'. A spokesperson for Belgravia in Bloom commented: "We were looking for an independent British drinks brand to partner with for Belgravia in Bloom this year. "Bathtub Gin is so aesthetically pleasing with its artistry and illustrations that we knew they could create the perfect floral design with us. "The bottle and the gin really represent the beauty and freshness of the installations at Belgravia in Bloom, and we are excited to be collaborating." The illustrated brown paper wrap by the brand's in-house designer, Erica Ho, features British wildflowers that bloom year-round. Hannah Burden Teh, brand manager at Bathtub Gin, said: “We’re delighted to partner with Belgravia in Bloom on this exciting collaboration. The theme of ‘Through the Seasons’ perfectly complements Bathtub’s botanical nature. "Our brown paper bottle wrap is designed to enable creative, design-led partnerships like this one, and we’re proud to work with such a like-minded brand to bring the spirit of the seasons to life." In addition, Bathtub Gin will host a pop-up bar in Eccleston Yards from 22-25 May, serving floral gin and tonics with Double Dutch mixers. As part of the activation, the brand is sponsoring the Belgravia in Bloom Awards, which recognise the most spectacular floral displays, and hosting an exclusive influencer lunch led by tastemaker Genevieve Harris. The limited edition bottle is now available from Master of Malt with a recommended retail price of £34.95 (US$47). The collaboration follows the launch of Bathtub Gin’s design-led, limited edition bottle and Punch bowl, created in partnership with ceramicist Harlie Brown, in November 2024.
