Bacardi Spiced meets demand for flavoured rum

Bacardi has expanded its flavoured rum portfolio with the launch of Bacardi Spiced, which has been infused with 'natural' flavours and spices.

The latest rum from the family-owned spirits maker is said to have “a hint of smokiness" and a "bold, yet smooth taste”. The arrival of Bacardi Spiced to the market, following the launch of Bacardi Ginger and Bacardi Raspberry in 2018, is said to be in response to the "increasing global demand for flavoured rums". Tine Van Nevel, brand director – Europe, for Bacardi, said: “The decision to introduce a spiced blend into our rum portfolio was a natural one as consumers have shown the demand is there. “We’re confident Bacardi Spiced will satisfy the taste buds of long-time spiced rum drinkers as well as converting some new fans with its unique combination of spices and flavours.” Bacardi Spiced rum is initially available exclusively at Tesco stores for £15.99 (US$20). It will roll out to all major UK retailers from April 2019. Last year, Bacardi announced its partnership with Black Panther star Michael B Jordan as part of the brand’s “continued efforts” to push premiumisation.