Bacardi expands flavours with coconut rum

by Amy Hopkins

Bacardi is set to launch a coconut-flavoured iteration of its white rum in the UK.

Exclusively available in Asda from 20 June, Bacardi Coconut is a blend of Bacardi’s classic Carta rum and coconut flavours. The new expression follows the release of Bacardi Spiced earlier this year, and Bacardi Ginger in 2018. According to the brand, “global demand for flavoured rums continues to rise”. “Sales in the rum category are an all-time high, having surpassed the £1 billion [US$1.27bn] mark last year [in the UK], and this has been largely led by the flavoured rum segment,” said Tine Van Nevel, brand director – Europe, Bacardi rum. “The response to our previous flavoured rums has been overwhelmingly positive and we are certain that Bacardi Coconut will be a welcome addition to the ever-growing Carta portfolio.” Bacardi Coconut will be available in 700ml bottles at an RRP of £16 (US$20). The brand recently expanded its flavoured offering in the US with the launch of Bacardi Lime.