Asda’s own-brand vodka certified vegan

Asda has become the first UK supermarket to display The Vegan Society certification on its own-brand vodka.

As well as its Extra Special Triple Distilled Vodka, the giant is applying the trademark on a further 15 different items, some of which have already reached supermarket shelves. George Gill, chief executive of The Vegan Society, said: "We are very pleased that yet another major retailer has listened to its customers and decided to make the shopping experience easier for vegans and those shopping on their behalf. "Providing vegan options makes clear commercial sense for retailers, who can open up their market to a fast growing number of vegans worldwide. The Vegan Society works to assists businesses in labelling their products with the Vegan Trademark." Asda is the first UK supermarket to use the trademark, which offers authenticity and assurance to vegan customers. Lizzy Massey, vice president Asda Own Brand, said: "Our customers are at the heart of everything we do and we know that they have different needs and demands from our products. That is why we have listened to feedback from our customers and are proud to put vegan labelling on our own brand products."