Aldi creates non-alcoholic ‘gin’ range

Supermarket chain Aldi has added two alcohol-free 'gin' expressions to its Greyson’s range: 0% London Dry and 0% Pink Berries.

Aldi has launched its two non-alcoholic ‘spirits’ in response to claims that almost half of Britain’s youngest drinkers are turning down booze in exchange for no-alcohol alternatives. Julie Ashfield, managing director of buying at Aldi UK, said: “Shoppers are increasingly looking for new ways to enjoy low- or no-alcohol drinks, which is why we are excited to expand our offering with the 0% London Dry ‘Gin’ and Greyson’s 0% Pink Berries ‘Gin’.” The Greyson’s 0% London Dry is available for £8.99 (US$11.47) per 700ml bottle. Similar to its alcoholic counterpart, Greyson’s London Dry Gin, it claims to have a juniper-forward flavour profile. It is recommended paired with tonic water and a wedge of lemon or lime for a ‘refreshing take’ on a classic G&T. As an alternative to Greyson’s pink gin expression, Aldi has created Greyson’s 0% Pink Berries, which also retails for £8.99 per bottle. The fresh berry flavours and subtle notes of juniper are said to ‘pair beautifully’ with tonic water and strawberries to garnish, offering a summertime tipple that’s ‘bursting with flavour’. Available in stores from today (12 August), Aldi says that its non-alcoholic expressions are up to 40% cheaper than Gordon’s, which first launched its alcohol-free ‘gin’ in 2020. Earlier this summer, Aldi called on all ‘gin-iuses’ in the UK to trial its gins for free and become members of the Aldi Gin Club. In May, the supermarket launched its Greyson’s London Dry Gin in alternative paper packaging.