For over ten years, the Salvatore Brothers from The Vampire Diaries, Ian Somerhalder and Paul Wesley, strengthened their friendship’s true bond while drinking Bourbon, both on and off-screen. They became the latest celebrities to move into spirits when they launched Brother’s Bond Bourbon in 2020. The brand shipped 50,000 cases in the first 4 months of launch, making it the “most successful pre-sale launch” in the history of Reserve Bar.
“Our characters bonded on-screen over Bourbon and so it made sense that we would do the same off-camera,” the duo said. Never could we have imagined that our creation would come this far and help establish new bonds as well as strengthen old ones.”
The four-grain, high rye bourbon has a mash bill comprised of 65% corn, 22% rye, and a percentage of wheat and barley that has not been disclosed. It is aged for a minimum of four years in virgin American oak barrels.
The two friends have included a cause in their business practice. They will be giving back a portion of their proceeds to support regenerative farming practices. These practices will fundamentally change how large-scale agriculture and farming is done in the United States. The changes will help bring global stability and reduce extreme weather. “We will do our part to ensure a future that is sustainable and livable.