BLOOM London Dry Gin is made using natural ingredients, balancing style with substance to deliver a versatile gin with a characteristic smoothness. BLOOM was born from Master Distiller, Joanne Moore’s vision to create a lighter gin for all to enjoy. Together, the BLOOM range – which also includes BLOOM Jasmine & Rose Pink Gin, BLOOM Lemon and Elderflower Gin Liqueur and BLOOM Strawberry Gin Liqueur – is characterised by its smooth and softer-tasting flavour profiles, allowing the natural botanicals in each expression to shine through.