Siete Bucks Spirits, led by Founder and Chairman Dwayne “The Rock” Johnson and Co-Founder Dany Garcia, today announce a strategic alliance and partnership to distribute Teremana Tequila globally with the Mast-Jägermeister organization.
Distribution begins in March.
“Our entire team, including Garcia and industry vets and co-founders Jenna Fagnan and Ken Austin, are excited to partner with Mast-Jägermeister SE to distribute Teremana,” says Johnson. “Just like us, they are a family business and share the same set of principles which are rooted in family values, hard work, craftsmanship and the importance of the people — both the consumers and those who bring our product to life.”
“I look forward to shaking hands and speaking with many of our distributors and customers and I’m honored to share Teremana with the world in March,” he adds.
Teremana is a highlands tequila crafted in a town in Jalisco, Mexico. The suggested retail price is around $29.99 for the 750-ml. blanco, and $32.99 for the 750-ml. reposado.
“Teremana Tequila represents a striking and unique opportunity in the globally rising tequila market, especially given its truly authentic craftsmanship with a wonderful family in Jalisco, Mexico and its uncompromising quality,” says Michael Volke, global CEO and chairman of the executive board at Mast-Jägermeister SE. “As their global distribution partner, we will provide high-impact sales and distribution support and strategic advice on how to best enter and succeed in markets based on our long-standing experience. This is a fantastic opportunity to work hand-in-hand to build Teremana Tequila in the most meaningful way.”
Teremana will launch with three sizes: 375-ml., 750-ml. and 1-L. Further details on the brand will be shared closer to the March launch.
The post The Rock and Dany Garcia Obtain Distribution for Tequila Brand first appeared on Beverage Dynamics.