Diageo has created a zero-sugar version of ready-to-drink brand Smirnoff Ice, which contains fewer than 100 calories.Smirnoff Ice Zero Sugar is made with Smirnoff vodka combined with natural flavours. Bottled at 4.5% ABV, the product is described as having a balance of citrus and sweet flavours. It is recommended served chilled. Available to buy in the US, Smirnoff Ice Sugar Zero is priced at US$8.99 per pack of six 315ml bottles. The launch of the new Smirnoff Ice follows a number of sugar-free products from the Diageo-owned brand, including a zero-sugar hard seltzer version of its Smirnoff Red, White and Berry vodka and the Smirnoff Zero Sugar Infusions range. In 2017, Diageo launched the Smirnoff Spiked Sparkling Seltzer range. The brand also recently launched its canned Smirnoff Seltzer range in the UK.