Seagram’s launches pineapple-flavoured vodka

US vodka brand Seagram’s is tapping into the trend for fruit flavours with the launch of a pineapple-flavoured expression.

Bottled at 35% abv, Seagram’s Tropical Pineapple Flavoured Vodka is described as “highly mixable” and is recommended served in a cocktail, sipped neat, or over ice. Seagram’s Vodka is five-times distilled and produced with high-quality American grain. The new expression joins the Seagram’s range, which includes Seagram’s Extra Smooth, Platinum Select 100 Proof, Golden Apricot, Red Berry, Green Apple, Ruby Red Grapefruit, and Sweet Peach. This year, Seagram’s Extra Smooth and Platinum Select 100 Proof will receive updated bottle labels to bring the expressions in line with the full Seagram’s range. Seagram’s Tropical Pineapple Flavoured Vodka is now available across the US for an RRP of US$10.99 per 750ml bottle.