Seagram’s debuts watermelon-flavoured vodka

American vodka brand Seagram’s has extended its flavoured vodka portfolio with the addition of a watermelon variant.

Launching on the heels of Seagram’s recent introduction of Ruby Red Grapefruit and Golden Apricot vodka flavours, Seagram’s Juicy Watermelon Vodka is described as “refreshing, sweet and juicy with a smooth finish”. The new flavour has been created for the summer period and is recommended to be served in cocktails. Seagram’s Vodka is five-times distilled and produced with American grain to ensure a “clean, extra smooth” taste and “no burn”. The expression also joins existing flavours: grape, peach, red berry, and apple, and are described as “highly mixable”. Seagram’s Juicy Watermelon Vodka is available nationwide in the US. Bottled at 35% abv, the suggested retail price is US$10.99 per 750ml bottle.