The Luxembourg-based Amber Beverage Group (ABG) has appointed its first global brand ambassador for the Mexican spirit Rooster Rojo tequila.
Filling this role is the veteran bartender, Ansis Ancovs. The newly appointed brand ambassador has released a series of short films on his experiences harvesting blue agave alongside the jimadores in the birthplace of Rooster Rojo tequila – Tequila Town.
“Rooster Rojo is an authentic and adventurous tequila brand that captures the real spirit of Mexico,” says Ancovs. “There is no better combination for a Tequila brand ambassador, so I believe that my everyday will be all about new opportunities and new people who will fall in love with this brand and order extra 9LCS to ensure that they have the best tequila in the house.”
Rooster Rojo is made with 100% blue agave, by the Fabrica de Tequilas Finos master distiller, Arturo Fuentes Cortes. The tequila is blended with water filtered through Mexican silver, the first tequila to use this technique.
“The experience that Ansis has gained over the years will be vital in establishing and opening new markets and opportunities for Rooster Rojo,” says Pepijn Janssens, chief marketing officer at ABG. “We love the way Ansis has carried out his role as William Grant & Sons ambassador in the Baltics, and we especially love his secret passion for tequila. It will be a great partnership that will strengthen our positions in the global market.”
The brand is owned by Amber Beverage Group (ABG), a producer, distributor, logistics provider and retailer of beverages.
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