The fast-expanding Rabbit Hole Distillery has revealed its latest new product: Rabbit Hole Bespoke Gin.
This is a London Dry gin aged in the brand’s Boxergrail Kentucky Straight Rye Whiskey barrels.
Rabbit Hole Bespoke Gin marks the first new product outside of the American whiskey space for this Louisville-based spirits brand. Bespoke Gin begins rolling out to retailers nationally in mid-April.
“I have always had a soft spot for gin and wanted to create my own, an expression that brings forth subtle nuances of rye against the backdrop of botanicals,” says Kaveh Zamanian, Rabbit Hole’s CEO, founder and whiskey maker. “Rabbit Hole Bespoke Gin is everything I wanted it to be and more. It’s a spirit that celebrates the opulence of traditional English gin and the enduring charm of Kentucky rye. One barrel, two distinct spirts, it speaks to our ongoing commitment to innovation.”
Rabbit Hole Bespoke Gin begins with a London Dry gin, made from the botanicals of angelica, coriander, juniper, lemon peel, licorice, orange peel and orris root. Rabbit Hole imports the gin to its distillery, where the liquid is left to rest for nine to twelve months in the same #3, wood-fired, toasted and charred new American Oak barrels that the distillery uses to age its Kentucky straight rye whiskey.
The spirit emerges from the barrels with a golden color and notes of citrus, honeysuckle and elderflower, the company reports, plus a hint of nutmeg. On the palate, lemongrass is prevalent, with a creamy mouth feel. The finish includes honey and ginger.
“To fully experience Rabbit Hole Bespoke gin, I encourage imbibers to let go of every pre-conceived notion they have about London Dry Gin and let the aroma and complexity of the spirit take over,” says Zamanian. “Whether enjoyed on the rocks, or in a classic cocktail, Rabbit Hole Bespoke Gin is a shining example of what a barrel-aged gin should be.”
Rabbit Hole Bespoke Gin comes in sequentially hand-numbered bottles that give a nod to the tailors of London’s Saville Row. The glass is embossed with an herringbone pattern and the shoulders of the bottle are prominent. Tactile gold treatments appear throughout the presentation, alongside pale green elements that reference the branding on Rabbit Hole Boxergrail Kentucky Straight Rye Whiskey. A bar-top cork features a gold coin emblazoned with a message, “Beholden to No One.”
Rabbit Hole Bespoke Gin is 89 proof. The suggested retail price per 750-ml. bottle is $49.99.The post Rabbit Hole Launches Gin Finished In Rye Barrels first appeared on Beverage Dynamics.