After purchasing a majority stake in Monkey 47 Gin in 2016, Pernod Ricard has bought out the remaining portion of the brand, and now owns it outright.
Brand Founder Alexander Stein will remain active in an advisory capacity in Monkey 47’s ongoing development.
“The agreement is the logical consequence of the brand’s progress following the partnership with Pernod Ricard,” Stein says. “I would like to thank Pernod Ricard for walking the talk. It has been a fantastic journey and I look forward to personally contributing to Monkey 47’s future trajectory.”
Pernod Ricard has been on a buying spree of late in the spirits industry, purchasing ownership or stakes in Castle Brands, Jefferson’s Bourbon, Firestone & Robertson Distilling, Rabbit Hole Whiskey and Malfy Gin.
“This partnership is a clear example of Pernod Ricard’s ability to incubate small independent distilleries while respecting entrepreneurial freedom and the brand’s core values,” says Alexandre Ricard, chairman and CEO of Pernod Ricard. “However, Monkey 47’s success story would not have been possible without Alexander Stein’s trust, authenticity and entrepreneurial spirit, for which I am grateful.”
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