Pernod Ricard continues to expand their lineup of craft spirits producers with a new collaboration with the mezcal brand Ojo de Tigre.
Ojo de Tigre produces mezcal using only sustainable agave from the Tobala and Espadín plants, the company says. The brand is available in both joven and reposado varieties.
Ojo de Tigre is meant to strengthen Pernod Ricard’s presence in mezcal, following Pernod Ricard’s entry into the category in 2017 with a majority stake in Del Maguey Single Village Mezcal.
This collaboration is Pernod Ricard’s latest in a series of partnerships with brands launched by spirits entrepreneurs.
“We believe the next stage of our beloved category is one that actively invites more drinkers and expands the occasions and uses for mezcal,” says Moises Guindi, co-founder of Ojo de Tigre and co-founder & CEO of Casa Lumbre. “This expansion will recruit the next generation of drinkers and guide more mezcal lovers through the category and into our super premium brands. We believe Ojo de Tigre is well suited to this task and Pernod Ricard is the perfect partner for this mission.”
Says Alexandre Ricard, chairman & CEO of Pernod Ricard, “Ojo de Tigre’s authentic origins, mindful production and inviting taste contribute to its strong appeal among consumers. We look forward to a successful collaboration toward the brand’s future development.”
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