Patron has unveiled the 2021 version of it annual Mexican Heritage Tin.
Each year this limited release visually reflects the history, traditions and culture of Mexico, through designs created by Mexican artists.
The design for 2021 came from the Mexican street artist, SENKOE. It highlights Mexican street art and tells a story of fundamental Mexican culture, the company says.
The design features the tree of life intertwined with imagery of the creation of the universe. The tree’s trunk doubles as the magüey’s flower, with a totem near the top formed of the bee and hummingbirds, essential creatures in magüey fertilization. The flowers on each side of the tree of life reference indigenous craft, the artisans of Mexico and the keepers of ancient tradition, the company says.
These designs embody elements of Mexican culture and Patron iconography (bees, pina, agave).
Inside is a bottle of Patrón Silver.
The limited-edition 2021 Patron Mexican Heritage Tin launches early July at retailers nationwide and online for an SRP of $56 per tin.The post Patron Unveils 2021 Mexican Heritage Tin first appeared on Beverage Dynamics.