Patrón Tequila has unveiled the first entry in its new Patrón Estate Release series.
Estate Release is made using only 100% Weber Blue Agave, exclusively harvested and cultivated on the grounds of Hacienda Patrón.
While the agave used to produce Patrón is grown on farms spread throughout the Highlands region of Jalisco, the particular agave crop used to craft Patrón Estate Release grew and matured on the grounds surrounding the distillery in Atotonilco el Alto. This land is filled with a “nutrient-dense fertilizer compost” that comes from agave fibers remaining from the Patrón production process, the company says. Once these agave plants fully matured, they then went through a traditional tequila-making process in which they are crushed, fermented and distilled using the tahona process.
This 84-proof blanco tequila has herbal and citrus notes, the company reports. Patrón Estate Release has a smooth and sweet taste with a floral and black pepper finish, and an aroma of cooked agave with caramel, lemon tea and fruit.
Exclusive to the U.S., Patrón Estate Release will be available in limited supply in select markets beginning this month. The suggested retail price is $100 per 750-ml. bottle.
Paying homage to where this tequila is produced, the Hacienda distillery is on the front label.
“Sustainability and superior terroir are important parts of our brand and tequila, and we are proud of our agronomy team’s dedication to composting and land management efforts that have made this inaugural tequila release possible,” says Lee Applbaum, global chief marketing officer at Patrón Tequila. “Patrón Estate Release is a labor of love from start to finish, making this more than a bottle of tequila – it’s a piece of our Hacienda, and one which we can only realize every 8 years as the new crops mature.”The post Patrón Announces First Expression in Estate Release Series first appeared on Beverage Dynamics.