Master of Malt launches whisky subscription club

Online retailer Master of Malt has launched Pour & Sip, a new monthly subscription service for whisky fans.

Described as a “flexible platform for drinks discovery”, Pour & Sip is a monthly subscription club that offers five different 30ml drams. The bottlings have been selected by Master of Malt’s in-house team of whisky experts. The service aims to be inclusive and allow anyone of legal drinking age to enjoy the whiskies regardless of gender, ethnicity or background. Giovana Petry, Pour & Sip lead, said: “We’re so excited to share our new whisky finds and passion with everyone, making this an experience less intimidating. Every monthly box is distinct, different, and filled to the brim with flavour." New customers will receive a welcome pack containing a pair of tasting glasses, a 'How to taste whisky' card, along with detailed tasting notes and five 30ml samples. Pour & Sip will also host online tastings twice a month, allowing subscribers the opportunity to find out more about each sample and ask questions. Subscribers will also receive access to exclusive blog content and discounts on bottles on Master of Malt. The service also offers flexibility to customers with the possibility to pause and resume deliveries at any time without an additional charge. Consumers can sign up to Pour & Sip now, with the first welcome packs shipping in September. A monthly subscription is priced at £29.95 (US$40). Master of Malt also operates The Dram Club, a monthly UK postal subscription service from its Drinks by the Dram concept.