Johnnie Walker Blue Label is out with its annual bottle for the Chinese New Year.
The 2022 limited edition design, created by Chinese artist Shan Jiang, celebrates the year of the Tiger.
The visuals depict the Tiger among mountain clouds, ascending towards a modern metropolis: a sign of prosperity and progress, the company says, signifying good fortune for all in the year to come.
“In the last two years we’ve triumphed over tremendous challenges,” Jiang says. “I used that thought to look to the year ahead with positivity and use Chinese mythology and the idea of progress, of always moving forward, to inspire my designs and discover ideas from my culture that resonate with Johnnie Walker.
“That is why I chose the tiger with wings for Johnnie Walker Blue Label, it’s a common Chinese saying,” the artist adds. “My mother and father immediately came to mind, they have always supported me as an artist no matter how things were going, they gave me great strength to achieve — like the winged tiger ascending above the mountains to the sky. It gives me energy to think of this and to create something beautiful from this idea.”
This limited-edition design is available in selected markets globally.
Johnnie Walker will also launch John Walker & Sons King George V Lunar New Year Limited Edition Design and a John Walker & Sons XR 21 Lunar New Year Limited Edition Design — both illustrated by Jiang.The post Johnnie Walker Blue Label Celebrates the Chinese New Year first appeared on Beverage Dynamics.