Jim Beam Relaunches Old Tub Bourbon Whiskey

Jim Beam today announced the re-release of Old Tub, an unfiltered, 100-proof bonded bourbon inspired by the oldest brand from the Beam family.

This limited-edition throwback will be widely available in late June.

Old Tub is distilled without chill filtration, resulting in a bonded bourbon with a full-bodied authentic flavor, the company says. This whiskey has aroma and tasting notes that include oak, complimented along with grain and a warm caramel.

The limited-edition offering is a nostalgic nod to where it all began for the Beam family over 140 years ago in Bardstown, KY.

“We’re taking bourbon lovers back in time and making a delicious bourbon true to the way my ancestors intended over 140 years ago, when Old Tub was first crafted,” says Fred Noe, seventh generation master distiller. “I’m excited to share this one-of-a-kind liquid with our fans and provide a bit of authenticity and nostalgia as we head towards another 225 years in the bourbon industry.”

Old Tub will be available for a limited time at select retailers nationwide for a suggested retail price of $22.99 for a 750-ml. bottle. 

The post Jim Beam Relaunches Old Tub Bourbon Whiskey first appeared on Beverage Dynamics.