The Jack Daniel Distillery has announced the second release in its Legacy Edition series, Legacy Edition 2, inspired by one of the distillery’s earliest black labels dating back to the early 1900s.
Legacy Edition, which launched in 2018, presents limited-edition variations of labels used throughout the 150-year-plus history of the brand.
Legacy Edition 2 marks the introduction of the first predominantly black color palette and “includes a rope and anchor to symbolize Jack’s unmoving confidence,” the company explains. Three stars have been added in reference to the distillery’s home state of Tennessee.
“Everyone recognizes Jack’s trademark black label, but very few realize that the Jack Daniel’s label has undergone many variations over the years, most of which looked very different from the one we know today,” said Master Distiller Jeff Arnett. “This second release in our Legacy Edition series is not only an ode to one of Jack’s first black labels, but also a symbolic celebration of our enduring spirit and commitment to a single great whiskey recipe for more than 150 years.”
The original version of the label that inspired Legacy Edition 2 featured a “medicinal use only” disclaimer, suggesting that this label was used when alcohol was occasionally advertised to have medicinal properties, likely in the early 1900s. While this language won’t be featured on the Legacy Edition 2 label, much of its design remains true to the original inspiration, the company says.
Legacy Edition 2 is available for a limited time across the U.S. as well as select markets internationally. The suggested retail price is $29.99 per 750-ml. bottle.The post Jack Daniel’s Releases Second Bottle In Legacy Edition Series first appeared on Beverage Dynamics.