High West Launches Limited-Release Rendezvous Rye Label

High West Distillery & Saloon has announced an exclusive rendition of Rendezvous Rye, with a new label.

The limited release features custom artwork by artist Ed Mell.

In keeping with the theme of the original High West labels, Mell designed the new Rendezvous Rye label to reflect a New West, Meets Old West aesthetic, with warm earth tones and a contemporary-inspired cowboy scene.

This latest release of Rendezvous Rye is available beginning Monday, May 3.

“High West’s newest version of our signature Rendezvous Rye gives whiskey enthusiasts plenty of reasons to toast this season,” says High West General Manager Daniel Schear. “We’re thrilled to collaborate with Ed Mell on the custom label, a look and feel which embodies the spirit of the West in a single bottle.”

This limited edition also kicks off High West’s transition of the fast-growing distillery’s flagship whiskey to a seasonal release. Showcasing the older side of rye whiskey, Rendezvous Rye has evolved to include more of High West’s own pot still rye, the company says, which brings elements of dried fruit, leather and candied ginger to the final product.

Ed Mell designed the new Rendezvous Rye label to reflect a New West, Meets Old West aesthetic, with warm earth tones and a contemporary-inspired cowboy scene.

A blend of straight rye whiskeys, this season’s Rendezvous Rye reveals notes of poached pear, bitter orange, ground ginger, lavender, wet sandalwood and tanned leather, the company reports. Flavors of persimmon, dried apricot, snickerdoodle, ginger chews, walnut sauce and spiced caramels are followed by a finish of cocoa nibs, allspice and toasted oak.

High West Rendezvous Rye can be purchased locally at High West General Store in Old Town Park City, High West Distillery on Blue Sky Ranch in Wanship, Utah, or state liquor stores for a suggested retail price of $69.99 per 750-ml. bottle.The bottle is available nationwide in stores and online by the end of May. 

The post High West Launches Limited-Release Rendezvous Rye Label first appeared on Beverage Dynamics.